How can your hotel casino truly maximize its profit potential in today's competitive landscape? Discover nine powerful strategies designed to significantly increase revenue and optimize operational efficiency for your business. Explore these actionable insights and gain a clearer financial outlook with our comprehensive hotel casino financial model, guiding you towards sustained profitability.
Increasing Profit Strategies
Optimizing profitability in a hotel casino environment requires a multifaceted approach that addresses both gaming and non-gaming revenue streams. The following table outlines key strategies, each with a proven potential to significantly enhance the financial performance of your property.
| Strategy | Impact |
|---|---|
| Optimize Gaming Floor Profits | Replacing the bottom 10% of slot machines can lift overall slot revenue by 5-7%. Dynamic pricing for table games can increase theoretical win by 67% or more. Targeted promotions can achieve a 4:1 return on investment. |
| Maximize F&B Contributions | Bars and lounges offer profit margins exceeding 40%. Data-driven menu engineering can increase restaurant profitability by 10-15%. Integrating F&B with loyalty programs can increase average F&B spend per gaming-focused guest by 20-30%. |
| Build a Powerful Loyalty Program | Top loyalty tiers often drive over 50% of gaming revenue. Personalized offers can increase redemption rates from a typical 5% to over 25%. |
| Leverage MICE and Entertainment | A large city-wide convention can have an economic impact of over $50 million. Major artist residencies can generate over $100 million in tickets annually, increasing hotel, F&B, and casino revenues on show nights by 15-25%. Hosting major sporting events can drive occupancy to 100% and generate millions in revenue over a single weekend. |
| Enhance Staff Performance for Profit | Front desk agents trained to upsell can increase room revenue by 3-5%. Restaurant servers can increase average check size by 15%. Retaining an existing customer costs 5 times less than acquiring a new one. |
What is the Profit Potential of a Hotel Casino?
The profit potential for a Hotel Casino in the USA is exceptionally high. This industry is driven by a dual revenue model that combines high-margin gaming with diverse, high-volume non-gaming operations. This makes it one of the most lucrative segments within the hospitality industry. Key hotel casino profit strategies are centered on maximizing revenue per visitor across the entire property, ensuring every guest interaction contributes to the bottom line.
The US commercial gaming industry achieved a record-breaking annual revenue of $66.5 billion in 2023, marking a 10% increase from 2022. A well-positioned luxury Hotel Casino, such as LuxeBet Resort, can capture a significant share of this expanding market. This substantial growth underscores the robust financial opportunities available for new and existing ventures in this sector.
Integrated resorts in Las Vegas report impressive profit margins. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) can range from 25% to over 35%. For example, major operators on the Las Vegas Strip frequently post quarterly property EBITDA in the hundreds of millions of dollars. This demonstrates the strong financial performance achievable with effective management and strategic positioning.
Maximizing Non-Gaming Revenue
- Maximizing non-gaming revenue in casino hotels is a critical component of overall profitability.
- In major markets like Las Vegas, non-gaming revenue—including rooms, Food & Beverage (F&B), and entertainment—now accounts for over 60% of total revenue.
- This diversification provides a stable income stream, complementing the more volatile gaming revenue and enhancing overall financial resilience. For more on revenue streams, refer to resources like Hotel Casino KPIs.
How Can a Hotel Casino Boost Revenue?
A Hotel Casino, such as the envisioned LuxeBet Resort, can significantly boost hotel casino profits by strategically optimizing both gaming and non-gaming revenue streams. This requires a sharp focus on data analytics, dynamic pricing models, and consistently enhancing the overall guest experience. The goal is to maximize the spending potential of every visitor across the entire property, ensuring an unforgettable experience that keeps guests returning for more.
Gaming revenue optimization is a core focus for any successful hotel casino. For instance, on the Las Vegas Strip, slot machines have an average win percentage (hold) of 8.17%. Fine-tuning the slot mix based on player preferences and using player data to adjust machine placement can increase this hold and overall revenue by 3-5%. This data-driven approach to the gaming floor directly impacts profitability.
Key Revenue Boosting Strategies
- Dynamic Pricing for Rooms: Implementing dynamic pricing based on demand, events, and casino player value can increase Revenue Per Available Room (RevPAR) by 10-15% compared to static pricing models. This ensures rooms are priced optimally for maximum yield.
- Non-Gaming Stream Expansion: Exploring diverse non-gaming streams is crucial for casino hotel business growth. A successful Food & Beverage (F&B) program can contribute 20-30% of total revenue. For example, a high-end steakhouse within a casino can generate over $10 million in annual sales with profit margins of 15-20%. This diversification provides stable income, complementing gaming revenue. For more insights on financial projections, you can refer to articles like this one on Hotel Casino financial modeling.
The LuxeBet Resort’s unique value proposition, centered on personalized service and a diverse range of amenities, directly supports these revenue-boosting efforts. By catering to affluent travelers and gaming enthusiasts with tailored experiences, the resort can enhance customer loyalty and encourage higher spending per visit, directly impacting its financial performance and overall hotel casino profitability.
What Marketing Strategies Work Best?
The most effective casino marketing strategies for a luxury Hotel Casino, such as LuxeBet Resort, involve a multi-pronged approach. This strategy focuses on building robust loyalty programs, executing targeted digital campaigns, and dedicating outreach efforts to high-value players. These combined tactics are crucial to increase hotel casino revenue and sustain long-term growth.
Implementing loyalty programs for hotel casinos is paramount for profitability. Casino loyalty members typically spend 30-50% more than non-members. The primary goal is to capture a larger share of a customer's total gambling and leisure budget, encouraging them to consolidate their spending at a single property. For example, LuxeBet Resort aims to ensure guests utilize all amenities, from gaming to dining, by offering compelling rewards.
Attracting High-Value Players
- A key strategy is learning how to attract high rollers to a casino hotel. These VIP players, while often representing less than 5% of the total customer base, can account for over 50% of the gaming revenue.
- This segment requires specialized attention. Effective strategies include assigning dedicated VIP hosts, offering personalized credit lines, and providing exclusive complimentary services (comps) tailored to their preferences.
Digital marketing provides a high return on investment (ROI) for hotels and casinos. Targeted social media campaigns and search engine marketing (SEM) efforts for specific demographics can yield a return on ad spend (ROAS) of 300% or more. This effectively attracts new customers and boosts overall casino hotel business growth. Understanding key performance indicators for hotel casino profitability helps refine these digital efforts.
How Crucial is Guest Experience?
Guest experience enhancement is absolutely critical to hotel casino profitability. Superior service and a memorable stay directly influence guest loyalty, spending per visit, and positive word-of-mouth marketing. For LuxeBet Resort, focusing on personalized service ensures guests return, driving long-term revenue streams.
Improving guest retention in casino resorts yields enormous financial benefits. Research indicates that a 5% increase in customer retention can lead to an increase in profits of between 25% and 95%. This highlights why repeat visitors, cultivated through exceptional experiences, are more valuable than constant new customer acquisition. Investing in guest satisfaction is a direct pathway to substantial financial gains.
Strategies for Enhancing Guest Experience at LuxeBet Resort
- Staff training for better hotel casino service is a direct investment in profitability. Properties with higher guest satisfaction scores can command higher room rates and see increased gaming and Food & Beverage (F&B) spend. For example, a 10-point increase in a 1,000-point satisfaction index can boost Revenue Per Available Room (RevPAR) by 0.9%. This training focuses on proactive service and personalized interactions.
- In the digital age, online reputation is currency for casino hotel business growth. A one-star improvement in a property's online rating can correlate with a 5-9% increase in revenue. Every guest interaction, from check-in to checkout, impacts online reviews, underscoring the financial importance of consistent, high-quality service.
- Implementing advanced feedback systems allows for continuous hospitality profit improvement. LuxeBet Resort can use real-time guest feedback to quickly address issues and proactively tailor experiences, ensuring that every stay reinforces loyalty and encourages higher spending across all amenities.
What Are Key Non-Gaming Revenue Streams?
Maximizing non-gaming revenue is crucial for a Hotel Casino's overall profitability. These streams provide stable income, balancing the more volatile gaming revenue. For LuxeBet Resort, a diverse approach to non-gaming offerings will ensure sustained growth and appeal to a broader guest base. The key non-gaming revenue streams include Food & Beverage (F&B), entertainment, retail, and MICE (Meetings, Incentives, Conferences, and Exhibitions).
Optimizing F&B revenue in hotel casinos is a major driver of profit. On the Las Vegas Strip, F&B revenue exceeds $4.5 billion annually. A diverse portfolio, ranging from high-volume food courts to celebrity chef restaurants, is essential to capture the widest possible audience. Bars and lounges often offer the highest profit margins, frequently exceeding 40%. This comprehensive F&B strategy helps boost hotel casino profits significantly. For more on financial planning, see Hotel Casino KPIs.
Leveraging Events for Profit
- Leveraging events to boost hotel casino income is a proven strategy. A major concert series or a championship boxing match can drive hotel occupancy to near 100%. During such events, ancillary spend on F&B and gaming can increase by 25-40%. This strategy directly contributes to casino hotel business growth.
- MICE business is a lucrative, high-volume segment. A single large convention can book thousands of room nights, typically during mid-week lulls. A convention attendee spends, on average, $1,500 per trip, which is significantly more than a typical leisure tourist. This segment provides consistent, high-value demand, making it one of the most effective ways to improve hotel casino profitability.
How Can A Hotel Casino Reduce Costs?
A Hotel Casino can effectively reduce operational costs by focusing on hotel operations efficiency, leveraging technology for automation and resource management, and implementing strategic energy conservation programs. These strategies are crucial for maintaining profitability, especially for integrated resorts like LuxeBet Resort, where diverse operations present multiple cost-saving opportunities.
Key Cost Reduction Strategies for Hotel Casinos
- Optimize Utility Consumption: Utilities often rank as a top-three operating expense for hotel casinos. Implementing smart HVAC (Heating, Ventilation, and Air Conditioning) and LED lighting systems can reduce annual energy costs by 15-20%. For a large resort, this can translate into savings of millions of dollars annually. For more insights on operational expenses, see Hotel Casino KPIs.
- Streamline Labor Management with Technology: Labor costs typically represent 30-40% of revenue in the hospitality sector. Utilizing technology solutions for casino profit growth, such as mobile check-in/out, AI-powered chatbots for guest service, and optimized staff scheduling software, can reduce labor requirements and associated costs by 5-10%. This efficiency gain does not sacrifice service quality; instead, it reallocates human resources to higher-value guest interactions.
- Enhance F&B Strategic Sourcing and Inventory: Strategic sourcing and meticulous inventory management in Food & Beverage (F&B) operations significantly impact the bottom line. Reducing food waste through better forecasting and optimizing purchasing contracts can lower the cost of goods sold (COGS) from an average of 35% of F&B revenue to a more profitable range of 25-28%. This directly boosts the net profit margin from F&B operations.
What Role Does Technology Play?
Technology transforms how a Hotel Casino operates, directly impacting its profitability. It enables sophisticated data analysis, streamlines operations, personalizes marketing efforts, and significantly enhances the overall guest journey.
Key Technological Impacts on Hotel Casino Profits:
- Analytics for Performance Improvement: Player tracking systems are fundamental. These systems provide deep data insights, allowing casinos like LuxeBet Resort to tailor marketing campaigns and complimentary offers with precision. This can increase the Return on Investment (ROI) of promotional spending by up to 25%, directly boosting gaming floor profits.
- Mobile Applications: A comprehensive resort-wide mobile app can integrate various functionalities, including reservations, keyless entry, restaurant bookings, and personalized loyalty offers. Such apps can increase direct bookings, helping to avoid 15-25% in Online Travel Agent (OTA) fees. They also boost on-property guest spending by an estimated 10-20%.
- Operational Efficiency and Security: Technologies like RFID-enabled gaming chips and employee tracking systems enhance security across the property. They also provide granular data on table game performance and staff efficiency. This allows for data-driven decisions that can improve table game hold percentages by 1-2%. For more insights on operational efficiency, refer to Hotel Casino KPIs.
How Can a Hotel Casino Reduce Costs?
A Hotel Casino can effectively reduce operational costs by focusing on hotel operations efficiency, leveraging technology for automation and resource management, and implementing strategic energy conservation programs. These areas represent significant opportunities for casino hotel cost reduction strategies, directly impacting the bottom line and boosting overall hotel casino profitability.
Utilities often rank as a top-three operating expense for a large resort. Implementing smart HVAC and lighting systems can reduce annual energy costs by an impressive 15-20%, potentially saving millions of dollars each year. This focus on energy efficiency is a fundamental step in any strategy to increase hotel casino revenue through cost control.
Key Areas for Cost Reduction
- Optimize Labor Costs: Labor typically represents 30-40% of revenue. Technology solutions for casino profit growth like mobile check-in/out, AI-powered chatbots for guest service, and optimized staff scheduling software can reduce labor requirements and costs by 5-10% without sacrificing service quality. This contributes directly to boost hotel casino profits.
- Streamline Food & Beverage (F&B): Strategic sourcing and improved inventory management in F&B can significantly impact the bottom line. Reducing food waste and optimizing purchasing contracts can lower the cost of goods sold from 35% of F&B revenue to a more profitable 25-28%. This is a critical component of optimizing F&B revenue in hotel casinos.
- Enhance Energy Efficiency: Beyond smart HVAC and lighting, consider upgrading to energy-efficient appliances and implementing robust water conservation measures. Regular audits can identify further areas for savings, contributing to long-term reducing operational costs in hotel casino businesses.
- Leverage Automation: Beyond guest services, automate back-of-house operations where possible. This includes automated inventory systems, robotic cleaning solutions, or predictive maintenance software for equipment. Automation reduces manual labor and minimizes downtime, enhancing overall hotel operations efficiency.
These targeted cost reduction efforts are essential components of comprehensive hotel casino profit strategies. By systematically addressing major expense categories, a Hotel Casino can significantly improve its financial performance and ensure sustainable casino hotel business growth.
What Role Does Technology Play?
Technology plays a transformative role in increasing casino hotel profits by enabling sophisticated data analysis, streamlining operations, personalizing marketing, and enhancing the overall guest journey. Implementing advanced tech solutions can significantly boost both gaming and non-gaming revenue streams, making it a critical component of any modern hotel casino profit strategy.
Key Technological Applications for Profit Growth
- Data Analytics: Analytics for hotel casino performance improvement are fundamental. Player tracking systems provide data allowing casinos to tailor marketing and comps with precision, increasing the ROI of promotional spending by up to 25% and boosting gaming floor profits. This data-driven approach helps optimize gaming revenue.
- Mobile Integration: A resort-wide mobile app integrating reservations, keyless entry, restaurant bookings, and personalized loyalty offers can increase direct bookings (avoiding 15-25% OTA fees) and boost on-property guest spending by 10-20%. This enhances the guest experience and contributes to hotel casino business growth.
- Operational Efficiency: RFID-enabled gaming chips and employee tracking systems improve security and provide granular data on table game performance and staffing efficiency. This allows for data-driven decisions that can improve table game hold percentages by 1-2%, directly impacting casino hotel profitability through better operational control.
- Personalized Marketing: CRM (Customer Relationship Management) systems leverage guest data to create highly targeted promotions and loyalty programs. This personalized approach enhances customer loyalty in casino hotels and drives repeat visits, a core aspect of improving guest retention in casino resorts.
How to Optimize Gaming Floor Profits?
Optimizing gaming floor profits at a hotel casino like LuxeBet Resort centers on a data-driven approach. This involves strategic floor layout, precise game mix optimization, and dynamic bet limit management. The goal is to maximize revenue per square foot, ensuring every part of the gaming area contributes significantly to the casino hotel's profitability.
One core strategy involves leveraging player data to enhance slot machine performance. By analyzing information from loyalty cards, casinos can inform slot machine placement and selection. For instance, a high-performing slot machine can generate over $500 per day, whereas an underperformer might only generate $50. Replacing the bottom 10% of machines can lift overall slot revenue by 5-7%, directly boosting hotel casino profits and improving gaming revenue optimization.
Dynamic pricing for table games is another critical component for increasing casino profits. During peak hours, such as a Saturday night, minimum bets for blackjack can be strategically raised. For example, minimum bets can increase from $15 to $25 or even $50. This direct adjustment can increase a table's theoretical win by 67% or more, contributing significantly to casino hotel business growth. This flexible pricing ensures the casino captures maximum value during periods of high demand, enhancing overall profitability tips.
Managing Promotions for Increased Casino Profits
- Effective promotion management moves beyond generic offers.
- Focus on data-driven, personalized 'free play' bonuses.
- Targeted promotions, based on a player's historical spend, can achieve a 4:1 return on investment.
- These personalized offers are more effective at driving incremental visits and improving guest retention in casino resorts.
Implementing these strategies helps LuxeBet Resort not only boost hotel casino profits but also ensures that marketing strategies for luxury hotel casinos are aligned with direct revenue generation. This systematic approach to gaming revenue optimization is essential for sustained growth and profitability.
How to Maximize F&B Contributions?
Maximizing food and beverage (F&B) contributions is a critical strategy to boost hotel casino profits. Rather than viewing F&B solely as an amenity, successful Hotel Casinos treat it as a core business unit. This approach significantly impacts overall hotel casino profitability, shifting focus to diverse offerings, strategic menu engineering, and seamless integration with the gaming experience. For LuxeBet Resort, optimizing F&B revenue means enhancing the guest journey while driving substantial non-gaming income.
Developing a Tiered F&B Portfolio
- Implement a tiered F&B portfolio to capture various guest segments and optimize hotel casino profit strategies. This includes high-volume options like a food court, which can achieve 25-35% profit margins.
- Offer casual dining experiences that appeal to a broader audience, balancing quality and efficiency.
- Introduce a celebrity chef restaurant to add prestige and attract affluent travelers, even if it has lower volume. These establishments can generate millions in revenue and enhance the resort's luxury appeal.
- Prioritize bars and lounges, as they consistently offer the highest margins, often exceeding 40%. Strategic placement and appealing concepts are key for these outlets.
Optimizing F&B revenue in hotel casinos relies heavily on data-driven menu engineering. By analyzing sales data, businesses identify high-profit, popular items. Conversely, low-performing or less profitable items can be re-priced, removed, or reformulated. This analytical approach can increase a restaurant's overall profitability by 10-15%. This method directly contributes to increasing hotel casino revenue by ensuring every item on the menu serves a strategic purpose, enhancing hospitality profit improvement.
Integrating F&B with the casino loyalty program is an effective way to increase hotel casino revenue and improve guest experience. Allowing players to seamlessly use their comps at on-property restaurants and bars encourages dining within the resort. This integration can increase the average F&B spend per gaming-focused guest by 20-30%. Such loyalty program synergy not only boosts F&B income but also enhances customer retention, a vital component of casino hotel business growth and maximizing non-gaming revenue in casino hotels.
How to Build a Powerful Loyalty Program?
Building a powerful loyalty program is a cornerstone of hotel casino profitability tips. It requires a tiered structure, deep personalization, and the integration of both gaming and non-gaming spend. This approach fosters total property loyalty, encouraging guests to consolidate all their spending at your establishment. A well-designed program not only retains existing customers but also incentivizes them to increase their engagement and expenditure across all amenities, from the gaming floor to dining and spa services.
A tiered structure is essential for enhancing customer loyalty in casino hotels. Consider levels like Silver, Gold, Platinum, and Noir. This stratification motivates guests to achieve higher tiers for better benefits. For instance, top tiers, often representing less than 10% of total members, can drive over 50% of gaming revenue. Guests actively spend more to unlock the next level of exclusive rewards and recognition. This strategy directly contributes to boost hotel casino profits by creating a clear path for increased customer value.
To increase hotel casino revenue, the loyalty program must reward all types of spending, not just gaming. A guest who spends $500 on a hotel room and spa treatment should earn valuable points just like a gambler. This comprehensive approach encourages customers to consolidate 100% of their vacation budget at your property. LuxeBet Resort, for example, can leverage this by offering points for every dollar spent on luxury accommodations, fine dining, entertainment, and wellness services, ensuring a holistic guest experience that yields higher overall revenue.
Key Elements for Loyalty Program Success:
- Tiered Structure: Implement clear levels (e.g., Silver, Gold, Platinum) with escalating benefits to incentivize increased spending and engagement.
- Holistic Rewards: Ensure points are earned on all spending across the property, including gaming, hotel stays, dining, spa services, and retail.
- Deep Personalization: Utilize data analytics to offer tailored rewards. Instead of a generic '20% off' offer, a system can offer a steakhouse enthusiast a complimentary appetizer at their favorite on-site restaurant. This level of personalization significantly increases redemption rates, often from a typical 5% to over 25%.
- Exclusive Benefits: Provide unique perks for higher tiers, such as dedicated concierge services, priority access, complimentary stays, or personalized event invitations.
- Seamless Integration: Ensure the loyalty program is easy to understand and use across all touchpoints, from check-in to gaming machines and point-of-sale systems.
Analytics for hotel casino performance improvement are the key to effective personalization within a loyalty program. By analyzing guest preferences and spending habits, LuxeBet Resort can move beyond generic promotions. For example, understanding a guest's preference for a specific type of slot machine or a particular restaurant allows for highly targeted offers. This data-driven approach ensures that rewards are relevant and appealing, directly influencing guest behavior and increasing their lifetime value. Such precision is crucial for optimizing gaming revenue and enhancing the overall guest experience.
How to Leverage MICE and Entertainment?
A core strategy for casino hotel business growth is to aggressively pursue the MICE (Meetings, Incentives, Conferences, and Exhibitions) market. This approach significantly drives mid-week occupancy, which often lags in leisure-focused properties. Integrating a robust entertainment calendar also ensures a steady flow of guests, especially during off-peak times, leading to massive ancillary spending across the property. LuxeBet Resort can capitalize on this by designing flexible meeting spaces and a state-of-the-art performance venue.
MICE events are a financial powerhouse for hotel casinos. A large city-wide convention, for instance, can have an economic impact of over $50 million, effectively filling hotel rooms from Monday through Thursday when leisure demand is typically soft. The average convention delegate spends 2-3 times more per day than a leisure tourist. This higher spending extends beyond room nights to food and beverage, retail, and even gaming, directly contributing to increase hotel casino revenue and overall profitability.
Strategies for Leveraging Events and MICE
- Target Mid-Week Occupancy: MICE groups fill rooms during periods when leisure travel is low, balancing demand throughout the week. This is crucial for hotel operations efficiency.
- Boost Ancillary Spending: Convention attendees often spend significantly on dining, entertainment, and gaming, beyond their room rates. This directly impacts maximizing non-gaming revenue in casino hotels.
- Secure Major Artist Residencies: A major artist residency can sell over $100 million in tickets annually. This creates a powerful halo effect, increasing hotel, F&B, and casino revenues on show nights by 15-25%. This is a proven method for leveraging events to boost hotel casino income.
- Host Sporting Events: Hosting major sporting events like a UFC fight or championship boxing match can drive occupancy to 100%. Such events allow for premium room rates and generate millions in F&B and gaming revenue over a single weekend, representing one of the best practices for hotel casino profit maximization.
Leveraging events to boost hotel casino income is proven. By strategically planning a diverse entertainment lineup, LuxeBet Resort can ensure a continuous stream of high-value guests. This includes not only large-scale concerts and sports but also smaller, exclusive events that cater to affluent travelers and high rollers, enhancing the guest experience enhancement and driving repeat visits. Such varied programming contributes significantly to boost hotel casino profits by diversifying revenue streams beyond traditional gaming.
How to Enhance Staff Performance for Profit?
Enhancing staff performance directly boosts hotel casino profits. This involves comprehensive training focused on key areas: upselling, service excellence, and empowering employees to resolve guest issues instantly. LuxeBet Resort prioritizes these strategies to maximize revenue and guest satisfaction, ensuring a seamless luxury experience.
Effective staff training for better hotel casino service is crucial. It must include specific upselling and cross-selling techniques. For example, a front desk agent trained to upsell can increase room revenue by 3-5% by offering suite upgrades or premium views. Similarly, a restaurant server can increase the average check size by 15% by suggesting appetizers, premium drinks, or dessert pairings. These targeted efforts directly contribute to increased hotel casino revenue.
Empowering Staff for Service Recovery
- On-the-Spot Resolution: Empower employees with the ability to provide on-the-spot complimentary items (comps), such as a free drink or a small resort credit, to resolve guest issues immediately.
- Guest Loyalty Impact: This 'service recovery' approach can transform a dissatisfied guest into a loyal advocate. It is critical since acquiring a new customer costs approximately 5 times more than retaining an existing one. Improving guest retention in casino resorts directly impacts hotel casino profitability.
Tying employee performance and incentives to key metrics like guest satisfaction scores (GSAT) and departmental revenue goals is vital for hospitality profit improvement. When employee compensation is directly linked to profitability, staff become active participants in the financial success of the resort. This alignment encourages proactive behaviors that enhance the guest experience and drive gaming revenue optimization and non-gaming revenue in casino hotels, contributing to overall casino hotel business growth.