Is your archery range business hitting its financial targets, or are you missing the mark on potential revenue? Discover nine powerful strategies designed to significantly boost your profitability, transforming your passion into a thriving enterprise. Uncover actionable insights and even explore tools like the Archery Range Financial Model to sharpen your business acumen and ensure every arrow counts towards greater success.
Increasing Profit Strategies
To significantly enhance the profitability of your archery range, implementing strategic initiatives across various operational facets is crucial. The following table outlines key strategies designed to optimize revenue generation and improve financial performance, providing actionable insights with potential profit impacts.
| Strategy | Impact |
|---|---|
| Diversify Revenue Streams | Pro shop services (e.g., custom fletching, bow tuning) offer profit margins of over 80%. Specialized training programs like bowhunting courses can generate $250 per person, while competitive coaching packages can bring in $500 per month. Hosting events such as corporate challenges can yield $1,000-$3,000 per event, and tournaments with 100 participants can generate $4,000 plus concessions. |
| Optimize Marketing Efforts | Allocating 60-70% of the marketing budget to digital channels can achieve a click-through rate of 5-8% for targeted Google Ads. Social media contests can increase post engagement by over 200%. Targeted email campaigns to past attendees can achieve a 5-10% conversion rate for intermediate courses. |
| Enhance the Customer Experience | Investing in technology like digital scoring can justify a 10-15% premium on lane rental fees. Well-trained staff can increase pro shop sales by up to 20%. A 10-point increase in Net Promoter Score (NPS) is correlated with a 5-7% increase in revenue. |
| Boost Pro Shop Income | Effective inventory management can reduce carrying costs on slow-moving products by 15-20%. High-margin technical services (setup, tuning, repair) priced between $50 and $100 per hour can contribute 10-15% of total pro shop revenue. Strategic product bundling can increase the average transaction value by 25-40%. |
| Grow Your Archery Business | A well-run league with 80 participants paying $15 per week for a 10-week season generates $12,000 in direct revenue. Advanced training programs can be priced 50-100% higher than introductory lessons. Expanding to a second location or adding a mobile range can potentially increase overall revenue by 60-80%. |
What is the Profit Potential of an Archery Range?
The profit potential for an Archery Range business is substantial. Well-managed facilities can generate annual net profits ranging from $50,000 to over $250,000. This range depends on factors like location, the variety of services offered, and overall operational efficiency. For instance, a facility with 15-20 lanes typically achieves annual gross revenues between $400,000 and $1,000,000. A significant portion of this revenue, often 40-60%, comes directly from pro shop sales and related services, highlighting the importance of a well-stocked retail component.
Net profit margins for the Archery Range industry generally fall between 10% and 25%. To illustrate, an Archery Range with $700,000 in annual revenue and a 15% net margin would realize a profit of $105,000. This demonstrates the viability of the archery business model. The U.S. archery equipment market was valued at over $35 billion in 2022, indicating a large and engaged customer base ready for Archery Range services. Tapping into this market through effective archery range marketing can directly boost profitability.
Key Profitability Indicators for Archery Ranges
- Annual Net Profits: Successful Archery Ranges typically generate $50,000 to $250,000+ annually.
- Gross Revenue Potential: A 15-20 lane facility can achieve $400,000 to $1,000,000 in annual gross revenue.
- Pro Shop Contribution: 40-60% of total revenue often derives from pro shop sales and services.
- Net Profit Margins: Industry averages range from 10% to 25%.
- Market Size: The U.S. archery equipment market exceeded $35 billion in 2022, providing a robust customer base. For more on key performance indicators, see Archery Range KPIs.
How Much Does an Archery Range Cost?
The startup costs for an Archery Range business, like ArrowQuest Archery Range, vary significantly based on scale and type. A basic outdoor setup can begin around $50,000. In contrast, a large, modern indoor facility, especially one featuring a retail pro shop, can exceed $500,000. This initial investment covers essential elements from facility preparation to initial inventory, crucial for securing funding and setting up operations. Understanding these costs is vital for any entrepreneur planning to enter the archery market.
For a mid-sized indoor Archery Range facility, a detailed cost breakdown highlights key investment areas. Facility lease deposits and build-out expenses typically range from $50,000 to $200,000. Necessary range equipment, including targets and backstops, requires an outlay of $20,000 to $100,000. Stocking the initial pro shop inventory demands between $50,000 and $150,000. Additionally, essential insurance and licensing can cost $5,000 to $15,000. These figures provide a clear picture of the substantial upfront capital needed for a comprehensive setup, as detailed in resources like the archery range CAPEX blog.
Beyond startup, monthly operating expenses for an Archery Range can range from $10,000 to $40,000. These recurring costs encompass several critical areas. Rent, for instance, averages $100-$250 per square foot for commercial leases, significantly impacting overhead. Utilities, staff salaries, ongoing insurance premiums, and marketing efforts also contribute to these monthly outlays. Effective financial management for archery businesses is paramount to navigate these ongoing expenses and maintain profitability.
Cost-Cutting Measures for Archery Ranges
- Implementing energy-efficient lighting systems can reduce utility bills by 5-10%.
- Bulk purchasing consumables, such as paper targets and fletching supplies, can lower supply costs by 10-15%.
- Optimizing staff scheduling based on peak hours can reduce labor costs without impacting service quality.
- Negotiating favorable terms with equipment suppliers can yield discounts on future purchases and repairs.
What Are Key Revenue Streams?
The primary revenue streams for an Archery Range like ArrowQuest Archery Range focus on diverse offerings. These include lane time rentals, recurring memberships, retail sales from an in-house pro shop, and specialized instructional services. Diversifying income is crucial for archery range profitability and long-term growth.
Lane rentals are a significant income source. Typically, these generate $15-$25 per hour for customers. For example, an archery range with 20 lanes operating at 30% utilization can produce over $28,000 per month from lane rentals alone. This highlights the importance of optimizing archery range utilization to maximize income. Recurring memberships, ranging from $50 to $150 monthly, provide a stable and predictable revenue stream, enhancing financial management for archery businesses.
Boosting Pro Shop Income
- A well-stocked bow shop is vital, often accounting for 40-60% of total revenue for an archery range.
- High-margin services, such as bow tuning and repairs, can charge $60-$100 per hour, offering profit margins exceeding 85%. This significantly contributes to bow shop income.
- Strategic merchandising and sales techniques, like bundling products, can increase the average transaction value by 25-40%.
Adding diverse services to an Archery Range can substantially increase total revenue, often by 20-30%. Beginner classes typically cost $100-$200 per person, introducing new participants to the sport. Youth summer camps, priced at $250-$400 per week, attract younger demographics and promote youth archery programs. Furthermore, corporate events, charged at $30-$50 per person, can generate significant group bookings. For instance, a corporate team-building event for 20 people at $40 per person generates $800 in a single booking, demonstrating excellent event ideas for archery ranges. For more on optimizing income, refer to insights on archery range KPIs.
How to Attract More Customers?
Attracting more customers to an Archery Range like ArrowQuest Archery Range involves a multi-faceted approach, combining targeted digital marketing, strategic local collaborations, and the promotion of programs designed for various age groups and interests. Effective strategies ensure consistent foot traffic and increased revenue, directly addressing the challenge of how to attract more customers to an archery range.
Leverage Digital Marketing
- An effective online marketing for archery ranges strategy is essential, as over 60% of potential customers research online first before visiting a facility.
- Allocate a budget of 3-5% of your total revenue to local SEO and social media advertising. This investment can yield a significant return, boosting visibility for searches like 'archery lessons near me' or 'archery range near me.'
- Utilize platforms like Google My Business to optimize your local presence, ensuring potential customers can easily find directions and contact information for ArrowQuest Archery Range.
Promoting diverse programs is a powerful growth strategy for attracting new archers to range. Focusing on specific demographics can create a consistent customer pipeline and increase archery range profitability. This includes offering tailored experiences that cater to different skill levels and age groups.
Target Youth Archery Programs
- Promoting youth archery programs is a powerful growth strategy. There are over 5 million participants under 18 in the US, representing a vast untapped market.
- Offer after-school programs, weekend classes, and summer camps specifically designed for young archers.
- Forge partnerships with local scout troops, youth organizations, and schools. These collaborations can create a consistent customer pipeline, introducing new generations to the sport and securing future archery business growth. For more insights on financial planning, you can refer to resources like this article on archery range CAPEX.
Forging strategic partnerships with local entities can significantly increase group bookings and introduce your Archery Range to a broader audience. These alliances extend your reach beyond traditional marketing channels, offering unique opportunities for customer acquisition and diversifying revenue streams for archery range businesses.
Forge Local Partnerships
- Forging partnerships for archery ranges with local businesses, schools, and corporate wellness programs can increase group bookings by 25-40%.
- Consider offering tailored packages for corporate team-building events. For example, a corporate team-building event for 20 people at $40 per person generates $800 in a single booking.
- Collaborate with local sports clubs or fitness centers to offer cross-promotional discounts, attracting individuals looking for new recreational activities and boosting archery range utilization.
Is an Archery Range Business Profitable?
Yes, an Archery Range business is indeed profitable, provided it operates with strong management and diversifies its revenue streams. Successful archery ranges typically report net profit margins ranging between 10% and 25%. This profitability is directly linked to factors like customer volume and their spending habits. For instance, increasing the average transaction value by 15-25% through effective upselling of coaching, equipment rentals, and pro shop merchandise significantly boosts the bottom line.
Understanding Archery Range Profitability
- An analysis of a successful archery range business model with an annual revenue of $800,000 demonstrated a clear path to profit.
- The cost of goods sold (COGS) for such a business was around $400,000 (50%).
- Operating expenses accounted for approximately $240,000 (30%).
- This resulted in a net profit of $160,000 (20%), showcasing the strong profit potential. For more insights into key performance indicators, refer to archery range KPIs.
The market for archery is substantial, with the number of participants in the USA exceeding 20 million. This large addressable market offers a significant opportunity for Archery Range businesses like ArrowQuest Archery Range to capture a fraction and ensure a profitable operation. By focusing on attracting new archers and retaining existing members, businesses can consistently drive revenue and maintain healthy profit margins.
How to Retain Archery Members?
Retaining members at an Archery Range like ArrowQuest is crucial for sustainable profitability. This involves building a strong community, offering clear value through structured membership tiers, and implementing engaging loyalty programs.
Strategies for Member Retention
- Foster Community: Ranges that successfully build an active community, for instance, by setting up an archery league or hosting member-exclusive events, report up to 30% higher member retention rates. Creating a vibrant social hub encourages consistent participation and a sense of belonging.
- Implement Loyalty Programs: Customer loyalty programs for an Archery Range can significantly increase repeat visits by 25% and boost overall customer spending by 10-15%. A straightforward points system, such as earning 1 point for every $1 spent, effectively rewards continued engagement and encourages members to return.
- Offer Tiered Memberships: A well-structured tiered membership system provides recurring revenue and enhances the customer experience. For example, offering a 'Basic' tier at $75/month and a 'Premium' tier at $125/month with added perks (like extended hours or discounted pro shop items) can lead to a 15-20% higher customer lifetime value. This strategy caters to different needs and commitment levels, ensuring members perceive ongoing value.
What Are Common Financial Challenges?
Archery range owners face distinct financial hurdles. The most common challenges include managing a significant initial capital investment, navigating unpredictable seasonal demand, and controlling persistently high fixed operating costs. Addressing these requires careful financial planning and strategic operational adjustments.
Key Financial Hurdles for Archery Ranges
- High Initial Capital Investment: Opening an Archery Range, especially an indoor facility, often requires substantial upfront funding. Startup costs can easily exceed $250,000 for a modern setup. This creates a significant barrier to entry, making a detailed archery range business plan essential for securing necessary financing.
- Seasonal Demand Fluctuations: Archery businesses frequently experience a notable seasonal dip in revenue. During off-peak months, particularly summer, ranges can see a 30-50% reduction in income. Effective cash flow management becomes critical, often requiring diversification of revenue streams, such as offering youth summer camps, to offset these quieter periods.
- High Fixed Operating Costs: Maintaining an archery range involves considerable fixed expenses regardless of customer volume. Rent for a typical 15,000-20,000 sq ft facility can range from $15,000 to $30,000 per month. Additionally, liability insurance, crucial for an Archery Range, can cost between $8,000 and $20,000 annually. These ongoing costs put consistent pressure on profitability, emphasizing the need for robust financial management for archery businesses.
How to Retain Archery Members?
Retaining members at an
An effective member retention strategy directly impacts an
Core Strategies for Archery Member Retention
- Foster Community Engagement: Creating a sense of belonging is vital. Ranges that successfully foster a community by setting up an archery league and hosting member-exclusive events report up to 30% higher member retention rates than those that do not. These events can include friendly competitions, workshops, or social gatherings, which also helps in promoting youth archery programs.
- Implement Tiered Membership Structures: A well-structured tiered membership provides options and perceived value, appealing to different needs and budgets. For instance, offering a Basic at $75/month and a Premium at $125/month with added perks (like extended range access or discounts on equipment) provides recurring revenue. This strategy, part of effective pricing strategies for archery range memberships, leads to a 15-20% higher customer lifetime value.
- Launch Customer Loyalty Programs: Rewarding consistent engagement is key to customer retention archery efforts. Implementing customer loyalty programs for an
Archery Range can increase repeat visits by 25% and overall customer spending by 10-15%. A simple point system, such as 1 point per $1 spent, rewards continued engagement and encourages members to utilize more services or purchase additional archery equipment sales.
These strategies directly contribute to archery club profits and overall archery range profitability. By focusing on how to retain archery range members, businesses can ensure a steady stream of income and a vibrant, active community.
What Are Common Financial Challenges?
Archery range owners frequently face significant financial hurdles. The most common challenges involve managing substantial initial capital investment, navigating unpredictable seasonal demand, and controlling high fixed operating costs. These factors directly impact an archery business's growth and profitability, requiring careful financial planning and strategic management.
Key Financial Hurdles for Archery Ranges
- High Initial Capital Investment: Opening an archery range, especially an indoor facility like ArrowQuest Archery Range, demands a substantial upfront investment. Startup costs can easily exceed $250,000. This significant barrier to entry necessitates a comprehensive archery range business plan to secure essential funding from investors or lenders.
- Seasonal Demand Fluctuations: Archery businesses typically experience a 30-50% seasonal dip in revenue during off-peak months, such as summer. This fluctuating income requires robust cash flow management strategies. Diversifying revenue streams with offerings like youth summer camps or specialized clinics can help compensate for these dips and increase archery range revenue during slower periods.
- High Fixed Operating Costs: Maintaining an archery facility involves considerable fixed expenses. Rent for a typical 15,000-20,000 sq ft facility can range from $15,000 to $30,000 per month. Additionally, liability insurance costs, crucial for a target sports facility, often fall between $8,000 and $20,000 annually. These high fixed costs exert constant pressure on profitability, making cost-cutting measures and efficient resource utilization critical priorities for archery range profitability.
How to Diversify Revenue Streams?
To maximize your archery range's profitability, diversifying revenue streams is essential. This involves integrating a full-service pro shop, offering specialized training programs, and hosting a wide array of engaging events. These strategies help increase archery range revenue beyond just lane rentals, attracting a broader customer base and improving financial stability.
A well-equipped pro shop significantly boosts archery business growth. It provides immediate access to essential gear and expert services, enhancing the customer experience. This approach helps an archery range increase profits by capturing sales that might otherwise go to external retailers, supporting a comprehensive archery club profits model.
Key Revenue Diversification Strategies for Archery Ranges
- Develop a Full-Service Pro Shop: Offer more than just merchandise. Focus on expert services like custom arrow fletching and bow tuning. These services carry high profit margins, often over 80%, significantly higher than the 30-50% margins typically seen on standard merchandise sales at archery ranges. Stocking a variety of archery equipment sales can also cater to diverse needs, from beginner sets to advanced competitive gear.
- Create Specialized Training Programs: Design and market unique coaching packages. Examples include bowhunting preparation courses, which can be priced around $250 per person, or competitive coaching packages, generating $500 per month per participant. Promoting youth archery programs and advanced skill clinics also attracts dedicated archers, generating high-margin income and improving customer retention archery.
- Host Unique Events: Organize creative event ideas for archery ranges that draw diverse crowds. Themed 'zombie shoots' or corporate team-building challenges are popular choices. A single corporate event can generate $1,000-$3,000. Additionally, hosting tournaments with 100 participants at a $40 entry fee can bring in $4,000, plus additional revenue from concessions and merchandise. These events are crucial for attracting new archers to range.
Implementing these strategies allows an archery range business to move beyond basic lane fees. It transforms the facility into a comprehensive destination for archery enthusiasts, enhancing customer experience at an archery range and securing multiple income sources. This approach is a cornerstone for how to diversify income for an archery range, ensuring long-term financial success and sustained archery range profitability.
How to Optimize Marketing Efforts?
Optimizing marketing for an Archery Range business, like ArrowQuest Archery Range, requires a focused approach. The goal is to increase archery range revenue and attract new archers. This involves a hyper-local digital strategy, strategic community partnerships, and data-driven customer outreach. Effective marketing directly impacts archery range profitability and overall archery business growth strategies.
To maximize your marketing impact, allocate a significant portion of your budget to digital channels. Specifically, 60-70% of your marketing budget should target online platforms. This focus on online marketing for archery ranges allows for precise targeting and measurable results. Digital campaigns are crucial for attracting new archers to your range and boosting archery range income.
Key Digital Marketing Strategies for Archery Ranges
- Targeted Google Ads: Implement Google Ads campaigns that focus on local keywords. Phrases like 'archery lessons near me,' 'archery club profits,' or 'bow shop income' can drive highly relevant traffic. A well-optimized local Google Ads campaign can achieve a click-through rate of 5-8%, leading to a strong return on ad spend. This is a direct strategy to increase archery range revenue.
- Leverage Social Media: Utilize platforms like Instagram and Facebook for archery range marketing. Post user-generated content, showcasing customers enjoying the range, and run engaging contests. A 'tag a friend' giveaway, for instance, can increase post engagement by over 200% and attract new local followers. This strategy helps build community and promotes customer retention archery.
- Build and Segment Email Lists: Collect customer emails and segment your list based on behavior. Categories might include new visitors, league members, or families. A targeted email campaign to past beginner-class attendees promoting an intermediate course can achieve a 5-10% conversion rate, diversifying revenue streams archery range. This personalized approach enhances customer experience archery range.
- Community Partnerships: Forge relationships with local schools, youth groups, and sports organizations. Hosting introductory workshops or special events can introduce archery to a wider audience, directly contributing to strategies to grow an archery business.
These marketing ideas for archery range business are designed to be practical and effective. By focusing on digital channels and community engagement, an archery range can significantly improve its visibility and attract a steady stream of new and returning customers. This approach ensures consistent growth and enhanced archery range profitability.
How to Enhance the Customer Experience?
Enhancing the customer experience at your Archery Range, like ArrowQuest Archery Range, is crucial for increasing profitability and ensuring customer retention. This involves strategic investments in technology, comprehensive staff development, and meticulous facility maintenance. A superior experience not only attracts new archers but also encourages repeat visits and higher spending on services and merchandise.
A positive customer experience directly impacts your Archery Range's financial success. When customers feel valued and enjoy their time, they are more likely to become loyal patrons, recommend your business to others, and participate in additional offerings. This approach helps build a vibrant community, fostering long-term growth and stability for your archery business.
Invest in Modern Technology
- To improve the customer experience, an archery range can invest in digital scoring systems or video playback analysis tools. These technologies provide immediate feedback, helping archers track progress and refine their technique. This appeals to both beginners and seasoned enthusiasts looking to improve.
- While an initial investment of $2,000-$5,000 per lane is typical for advanced technology, this can justify a 10-15% premium on lane rental fees. This allows Archery Range to offer a cutting-edge experience that competitors may lack, attracting a higher-paying clientele and boosting archery range profitability.
Implement Comprehensive Staff Training
- Implement comprehensive staff training for archery ranges focused on safety, coaching, and customer service. Well-trained staff ensure a safe environment, provide expert guidance, and create a welcoming atmosphere. This builds trust and enhances the overall customer journey.
- Knowledgeable staff can increase pro shop sales by up to 20% through knowledgeable recommendations. For example, staff trained in product features can effectively upsell archery equipment sales, guiding customers to the right gear based on their skill level and goals. This directly contributes to increase archery range revenue.
Maintain a Clean, Safe, and Welcoming Facility
- Maintaining a clean, safe, and welcoming facility is fundamental to a positive customer experience. Regular cleaning, well-maintained equipment, and clear safety protocols are non-negotiable. A comfortable and secure environment encourages visitors to relax and enjoy their time.
- Ensure all equipment, from bows to targets, is in excellent condition and regularly inspected. Clearly marked safety zones and attentive range officers contribute to a secure experience, which is paramount for both new and experienced archers. This attention to detail reflects positively on your archery business growth strategies.
Gather Customer Feedback and Track Performance
- Regularly survey customers and track your Net Promoter Score (NPS). NPS measures customer loyalty and satisfaction, providing actionable insights into areas for improvement. This feedback loop is essential for continuous enhancement of the customer experience archery range offers.
- A 10-point increase in NPS is correlated with a 5-7% increase in revenue, demonstrating the direct financial benefit of a superior customer experience. This metric helps identify what works well and where adjustments are needed to improve customer retention archery range initiatives.
How to Boost Pro Shop Income?
Boosting pro shop income at an archery range like ArrowQuest Archery Range involves strategic inventory management, offering high-margin technical services, and implementing effective merchandising and sales techniques. These approaches ensure your retail space not only serves customer needs but also significantly contributes to overall profitability. A well-managed pro shop enhances the customer experience and diversifies revenue streams for your archery business.
Optimize Inventory with POS Systems
- Utilize a Point-of-Sale (POS) system to accurately track sales data and manage inventory. This system provides crucial insights into product performance.
- Identify top-selling items through POS analytics to ensure popular products are always in stock.
- Reduce carrying costs on slow-moving products by 15-20% by identifying them early and adjusting orders. This directly improves cash flow and reduces capital tied up in inventory.
Promote High-Margin Technical Services
- Staff a dedicated bow technician within your pro shop. This specialized service is a significant draw for archers.
- Heavily promote high-margin services such as bow setup, tuning, and repair. These services are essential for archers and carry low inventory costs.
- Price these services competitively, typically between $50 and $100 per hour. Such technical services can contribute 10-15% of total pro shop revenue with minimal inventory outlay, significantly increasing archery range profitability.
Implement Strategic Merchandising and Bundling
- Employ strategic product placement to encourage impulse purchases. Place high-impulse items like arrow pullers, bow wax, and small accessories near the checkout counter.
- Create 'beginner packages' that bundle essential items. For instance, combine a bow, arrows, and a quiver into a single package.
- Offer a clear savings incentive, such as a 10% discount, on these bundled packages. This strategy can increase the average transaction value by 25-40%, attracting new archers and improving customer experience at your range.
How to Grow an Archery Business?
To grow an archery business sustainably, focus on establishing consistent revenue streams, expanding your program offerings, and considering strategic physical expansion. These pillars help transform an initial venture like ArrowQuest Archery Range into a thriving, long-term enterprise.
Achieving sustainable growth means looking beyond one-time purchases. It involves building a loyal customer base and maximizing the value each customer brings. This approach enhances overall archery range profitability and ensures consistent foot traffic, critical for any target sports facility.
Establishing Recurring Revenue Streams
- Develop Archery Leagues: Create and promote structured archery leagues for various skill levels and disciplines. Leagues provide a consistent revenue stream and foster a strong community. For example, a well-run league with 80 participants paying $15 per week for a 10-week season can generate $12,000 in direct revenue. This also drives consistent weekly foot traffic, boosting merchandise sales at archery ranges and equipment rentals.
- Offer Memberships: Implement tiered membership plans. These plans can include benefits like unlimited range time, discounts on lessons, equipment rentals, and pro shop purchases. Memberships ensure predictable income and improve customer retention for your archery club.
Expanding Your Program Offerings and Curriculum
Diversifying services is key to increasing archery range revenue and attracting new archers to your range. Beyond basic lessons, specialized classes draw dedicated participants willing to invest more.
Expand your training curriculum to include advanced and specialized classes. Examples include bowhunting strategy, competitive mental preparation, or historical archery techniques. These programs attract experienced archers and can be priced 50-100% higher than introductory lessons, significantly boosting bow shop income. Offering youth archery programs also broadens your market, bringing in families and fostering future archers. This strategy helps improve customer experience at an archery range by providing tailored, high-value content.
Strategic Expansion for Increased Profitability
Once a single location, like ArrowQuest Archery Range, is consistently profitable with utilization rates above 40%, consider strategic expansion. This ensures you're maximizing your current assets before committing to new ones, which is a best practice for archery range owners.
Explore opening a second location in a nearby underserved area. This can tap into new customer bases without significant brand building from scratch. Alternatively, adding a mobile archery range can service off-site events, corporate team-building, or community festivals. This mobile option can potentially increase overall revenue by 60-80% by reaching customers beyond your physical storefront. This demonstrates a scalable archery range business model and effectively diversifies income for an archery range.