How Can You Start a Hair Accessories Production Business?

Is your hair accessories production business struggling to maximize its earnings, or are you simply seeking innovative ways to boost profitability? Discover nine powerful strategies designed to significantly increase your bottom line, from optimizing production costs to enhancing market reach. Ready to transform your financial outlook and gain a competitive edge? Explore a comprehensive resource for strategic planning with our hair accessories production financial model.

Steps to Open a Business Idea

Embarking on the journey of establishing a hair accessories production business requires meticulous planning and execution. The following table outlines key steps, from foundational business planning to scaling operations, essential for building a profitable and sustainable venture.

Step Description
Step 1: Develop A Comprehensive Business Plan Create a detailed plan defining your mission, target demographic, unique value proposition, product line, pricing strategy, and a three-year financial forecast aiming for a gross profit margin of at least 60%.
Step 2: Secure Funding And Manage Finances Secure adequate startup capital (ranging from $5,000 to $50,000+) and immediately implement a professional system for financial management using accounting software like QuickBooks or Xero.
Step 3: Establish A Reliable Supply Chain Find reliable suppliers for materials, vet them for quality, negotiate better deals (aim for 10-20% discounts for bulk orders), and establish relationships with at least two suppliers for critical components to mitigate risk.
Step 4: Set Up The Production Process Design and implement an efficient production workflow, whether in-house or outsourced, with a primary focus on quality control (maintaining a defect rate below 1%) and scalability through industrial-grade equipment and technology.
Step 5: Create A Strong Brand And Marketing Strategy Build a powerful and memorable brand identity with professional design and a compelling story, then execute a data-driven, multi-channel marketing plan focusing on content, tutorials, and increasing customer lifetime value through loyalty programs.
Step 6: Launch E-commerce And Wholesale Channels Expand distribution by launching a high-converting direct-to-consumer e-commerce website with high-quality product images, and strategically pursue wholesale accounts with a professional line sheet and keystone pricing.
Step 7: Optimize Operations And Scale The Business Continuously monitor key performance indicators (KPIs) like Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) (aiming for an LTV to CAC ratio of at least 3:1), plan for growth, and actively develop new product ideas based on market analysis.

What Are Key Factors To Consider Before Starting Hair Accessories Production?

Starting a Hair Accessories Production business requires careful consideration of several core factors. The most critical elements include conducting an in-depth market analysis, developing robust hair accessories production strategies, and comprehensive financial planning. These foundational steps ensure the venture is profitable and sustainable.


Key Factors for Hair Accessories Production Success

  • Market Analysis: Understanding the current hair accessory market trends is essential. The global hair accessories market is projected to reach USD 316 billion by 2028, demonstrating a significant growth opportunity at a compound annual growth rate (CAGR) of 7.7%. A key trend includes the rising demand for sustainable and biodegradable materials, a segment growing 10-15% annually. This insight helps in finding profitable niches in the hair accessories market, such as those targeted by LuxeLocks Accessories, which focuses on eco-friendly materials.
  • Competitor Analysis: Analyzing competitor strategies in the hair accessories industry reveals distinct approaches. Mass-market brands like Goody compete on volume and price. In contrast, niche artisanal brands found on platforms like Etsy command higher prices, often $15-$25 for a single handmade item, by focusing on unique designs and strong branding. Understanding this landscape helps define your unique value proposition.
  • Financial Planning: Detailed financial planning for a hair accessory startup is non-negotiable. Initial investment can range from $5,000 for a home-based setup to over $100,000 for a facility with automated machinery. These funds must be carefully allocated to materials, equipment, marketing, and operational overhead. For more insights on profitability, refer to resources like Hair Accessories Production Profitability.

How Profitable Is Hair Accessories Production?

A Hair Accessories Production business can achieve high profitability due to consistent consumer demand and significant margin potential. Maximizing these margins relies heavily on strategic cost management and effective branding. The market for hair accessories remains robust, offering entrepreneurs a strong foundation for a profitable venture. Understanding how to leverage these factors is key to success.


What are typical profit margins in hair accessories?

  • The average hair product profit margins for accessories generally range from 50% to over 70%. This wide range highlights the potential for significant returns.
  • For example, consider a single hair scrunchie. Its production cost, including materials, labor, and packaging, might be around $1.50. This same scrunchie can retail for $8 to $12 when sold direct-to-consumer. This difference clearly illustrates how to improve the profit margin of hair accessory products.
  • These strong margins are a core reason why a profitable hair accessory business is attainable, especially for those focusing on efficient operations.

The chosen sales channels significantly influence hair accessories business profit. Selling directly to consumers through a branded e-commerce site allows businesses to capture the full retail price, maximizing revenue per unit. Conversely, selling wholesale hair accessories to retailers typically involves a 50% discount from the retail price. While this reduces per-unit profit, it secures larger, more consistent order volumes, which can be crucial for scaling operations and maintaining steady cash flow. Both channels offer distinct advantages for expanding distribution channels for hair accessories.

To further increase hair accessory profits, businesses must prioritize optimizing production costs for hair accessory manufacturers. Even a minor reduction can yield substantial benefits. A mere 10% reduction in material costs, achieved through bulk purchasing or negotiating better supplier terms, can boost the overall profit margin by as much as 5-7%. This demonstrates the impact of efficient resource management on hair accessory manufacturing profit. For more insights on financial aspects, explore how to improve profitability in hair accessories production.

What Legal And Regulatory Steps Are Required To Open Hair Accessories Production?

Opening a Hair Accessories Production business requires specific legal and regulatory steps to ensure compliance and protect your venture. The primary actions involve formally registering your business, obtaining federal and state tax identification numbers, and critically, ensuring all products meet consumer safety standards. These foundational steps are vital for establishing a legitimate and profitable hair accessory business.

Choosing the correct business structure is a foundational step for any new venture, including a hair accessories production company. A Limited Liability Company (LLC) is a common choice due to its flexibility and liability protection. Forming an LLC typically costs between $40 and $500 in state filing fees, depending on the state where you register. This legal consideration directly impacts hair accessory business profitability by separating personal and business liabilities, offering a layer of financial security.

For federal tax purposes, every business needs an Employer Identification Number (EIN). This is a unique nine-digit number obtained for free from the IRS. Additionally, a seller's permit is essential to legally collect sales tax. This permit is required in the 45 states (plus Washington D.C.) that levy sales tax, making it a necessary step for any retail operation selling hair accessories. Proper tax registration ensures your business operates legally and contributes to transparent financial planning for a hair accessory startup.


Consumer Product Safety Compliance

  • All hair accessories, especially those for children, must adhere to the Consumer Product Safety Improvement Act (CPSIA). This federal law mandates specific testing for hazardous substances like lead and phthalates.
  • Proper labeling is also required, providing clear information about the product and its manufacturer.
  • Non-compliance with CPSIA regulations can lead to severe penalties, including civil penalties of up to $125,000 per violation. Ensuring product quality and safety is paramount not only for legal compliance but also for building consumer trust and increasing customer retention for hair accessory businesses.

Understanding and fulfilling these legal obligations from the outset is crucial for the long-term success and sustainability of your hair accessories production business. It helps avoid costly fines and legal issues, allowing you to focus on strategies to increase hair accessory profits and optimize production costs for hair accessory manufacturers. For more insights on financial performance, refer to resources on hair accessories production profitability.

How To Reduce Production Costs?

You can effectively reduce production costs for hair accessories by optimizing the hair accessory supply chain, implementing lean manufacturing techniques, and systematically minimizing material waste. These strategies directly impact your hair accessory manufacturing profit.

A primary strategy for cost reduction in hair accessories is negotiating better deals with hair accessory suppliers. Purchasing materials in larger quantities can reduce costs by 20-30%. For example, buying fabric by the 100-yard bolt versus by the yard can significantly lower the per-unit cost for LuxeLocks Accessories.

Implementing efficient inventory management for hair accessories, such as a just-in-time (JIT) system, minimizes capital tied up in stock and reduces storage costs. These costs can otherwise account for 5-10% of total operational expenses in a fashion-related business. A JIT system ensures materials arrive only when needed for production, cutting down on warehousing needs.


Key Strategies for Waste Reduction

  • Optimize Fabric Cutting: Using computer-aided design (CAD) software can optimize fabric cutting layouts. This technology can reduce material waste from a typical 15% down to under 5%, directly boosting the hair accessory manufacturing profit on every item produced.
  • Bulk Material Purchases: Securing discounts for bulk orders on components like clip mechanisms or specific fabrics can yield a 10-20% saving.
  • Supplier Diversification: Establishing relationships with at least two suppliers for each critical component mitigates risk. With 75% of companies experiencing supply chain disruptions, a backup prevents production halts and protects profits.

What Marketing Boosts Sales?

The most effective marketing strategies for hair accessory brands to boost sales combine visually-driven social media campaigns, influencer collaborations, and targeted e-commerce advertising. For a business like LuxeLocks Accessories, which focuses on stylish, sustainable, and durable products, a strong visual presence is non-negotiable to attract its target audience.

Utilizing social media for hair accessory business growth, especially on platforms like Instagram and TikTok, is essential. These platforms allow brands to showcase their products visually and engage directly with consumers. Brands that actively feature user-generated content (UGC) in their feeds see an average conversion rate that is 45% higher than those that do not. This strategy helps build community and trust around your brand.


Boosting Sales with Influencers

  • To increase hair accessory profits and boost sales in a hair accessories business, collaborating with micro-influencers (10,000-100,000 followers) is highly effective.
  • These influencers deliver higher engagement rates, averaging 386% more than celebrity endorsements.
  • They also offer a strong return on investment, with sponsored post costs typically ranging from $100 to $500, making them accessible even for small businesses.

Leveraging e-commerce for hair accessory sales growth via paid advertising on platforms like Facebook and Google is a direct way to attract more customers and improve the profit margin of your hair accessory products. A well-managed campaign can achieve a Return On Ad Spend (ROAS) of 4:1, meaning it generates $4 in revenue for every $1 spent on advertising. For more insights on financial performance, refer to resources like Hair Accessories Production Profitability.

Step 1: Develop A Comprehensive Business Plan

Creating a detailed business plan is the foundational step for any Hair Accessories Production business like LuxeLocks Accessories. This document defines your mission, identifies your target demographic, and outlines your unique value proposition. A clear plan ensures your strategies align with market demand and operational capabilities, crucial for increasing hair accessory profits.


Key Elements of Your Business Plan

  • Target Market Identification: Clearly define who you are selling to. The 15-30 year old demographic accounts for over 40% of the hair accessory market. However, finding profitable niches, such as professional accessories for corporate women or biodegradable accessories for children, can create a significant competitive edge and improve hair accessory manufacturing profit.
  • Product Line and Pricing Strategy: Outline your specific product offerings and how they will be priced. Diversifying product lines in hair accessories production with items at different price points, for example, $8 scrunchies, $18 headbands, and $25 claw clips, can increase the average order value by 15-20%. This strategy helps to boost sales in a hair accessories business.
  • Financial Forecast: Develop a comprehensive three-year financial forecast. This projection should detail expected revenue, cost of goods sold (COGS), and operating expenses. Aim for a gross hair accessory manufacturing profit margin of at least 60% to ensure sustainable growth and long-term profitability. This financial planning for a hair accessory startup provides a clear roadmap for financial success.

Step 2: Secure Funding And Manage Finances

Securing adequate startup capital is a critical first step for any Hair Accessories Production business, including LuxeLocks Accessories. Immediately implementing a professional system for financial management is equally vital. This ensures your venture has the necessary resources to launch and operate smoothly, transforming your idea into a profitable reality. Without proper funding and financial oversight, even the most innovative product line can face significant hurdles.

Calculating Startup Costs for Hair Accessory Production

  • Initial Investment Range: Startup costs for a hair accessories business can range significantly, typically from $5,000 to $50,000+. This range depends heavily on production scale, material quality, and distribution strategy.
  • Budget Allocation: A typical budget allocates funds across several key areas:
    • Production Equipment: Approximately 40% of the budget goes towards machinery and tools required for manufacturing.
    • Initial Material Inventory: About 30% is allocated for purchasing raw materials like fabrics, beads, and elastic for the first production run.
    • Branding & E-commerce Setup: Roughly 20% covers website development, logo design, packaging, and initial marketing efforts to establish brand presence.
    • Legal & Administrative Fees: The remaining 10% accounts for business registration, permits, and initial consulting services.

Understanding these cost categories helps potential business owners, like those behind LuxeLocks Accessories, create a realistic financial plan. This detailed breakdown ensures all essential components are budgeted for, preventing unexpected financial shortfalls that could impact the hair accessory manufacturing profit.

Exploring Diverse Funding Avenues

  • SBA Microloans: For startups seeking smaller amounts, Small Business Administration (SBA) microloans provide up to $50,000. These are often accessible and designed to help new businesses get off the ground.
  • Crowdfunding Platforms: Platforms like Kickstarter can be effective for unique accessory concepts. A successful Kickstarter campaign for a distinctive hair accessory, like those focusing on sustainable materials for LuxeLocks, can raise an average of $10,000 to $25,000 in pre-seed funding. This not only secures capital but also validates market interest.
  • Personal Savings & Angel Investors: Many entrepreneurs begin with personal savings. For larger capital needs, angel investors or venture capitalists might be approached, especially if the business demonstrates strong potential for scaling a small hair accessories production business and high hair product profit margins.

Diversifying funding sources increases the chances of securing adequate capital, which is crucial for increasing hair accessory profits and ensuring the business's long-term viability. This strategic approach helps in navigating the initial financial challenges of a hair accessory startup.

Implementing Professional Financial Management Systems

  • Accounting Software Integration: Utilize accounting software from day one. Tools like QuickBooks or Xero are essential for financial planning for a hair accessory startup. These platforms streamline bookkeeping, track expenses, manage invoices, and provide insights into cash flow.
  • Time Savings: Implementing such software can save a business owner up to 10 hours per month in administrative tasks, allowing more focus on production, marketing, and sales strategies for hair accessory manufacturers.
  • Financial Reporting: Professional software enables accurate financial reporting, which is vital for monitoring hair accessory business profit, identifying areas for cost reduction hair accessories, and making informed decisions about expanding distribution channels for hair accessories.

Effective financial management is the backbone of a profitable hair accessory business. It provides clarity on financial health, supports strategic growth, and helps maintain positive cash flow, crucial for optimizing production costs for hair accessory manufacturers and improving profit margins in hair scrunchie production.

Step 3: Establish A Reliable Supply Chain

Establishing a robust supply chain is critical for any Hair Accessories Production business, including LuxeLocks Accessories, to ensure consistent product quality and profitability. The next step is to find reliable suppliers for hair accessory materials and build a resilient, cost-effective hair accessory supply chain. This directly impacts your ability to meet demand and maintain competitive pricing. A strong supply chain is foundational for a profitable hair accessory business.

When sourcing materials for your hair accessories, it is essential to vet suppliers for both quality and reliability. This due diligence prevents delays and ensures your products meet customer expectations. For sustainable materials like Tencel or recycled plastics, which align with LuxeLocks Accessories' eco-friendly mission, expect to pay a 15-25% cost premium over conventional options. This premium must be factored into your pricing strategy to maintain healthy hair accessory manufacturing profit margins. Understanding hair product profit margins starts with accurate cost assessment.


Optimizing Supplier Relationships for Cost Reduction

  • A key part of how to optimize the supply chain for hair accessories is negotiating better deals with hair accessory suppliers.
  • Aim to secure a 10-20% discount for bulk orders. This applies to purchasing over 1,000 clip mechanisms or 100 yards of a specific fabric at a time.
  • Bulk purchasing reduces your unit cost, directly improving hair accessory business profit.

To mitigate risk and ensure uninterrupted production, establish relationships with at least two suppliers for each critical component. With 75% of companies experiencing supply chain disruptions, having a backup prevents production halts and protects your hair accessory manufacturing profit. This strategy is vital for scaling a small hair accessories production business and ensures continuous supply, even if one supplier faces issues. It's a proactive approach to cost reduction hair accessories production.

Step 4: Set Up The Production Process

Establishing an efficient production process is fundamental for any hair accessories production business aiming to increase profits. Whether manufacturing in-house or outsourcing, the primary focus must be on rigorous quality control and scalability. A well-designed workflow ensures consistent product quality and the ability to meet growing demand, directly impacting customer retention for hair accessory businesses.

For businesses like LuxeLocks Accessories, which prioritize durable and stylish products, streamlining operations is crucial. This involves carefully planning each stage, from raw material sourcing to final product packaging, to minimize waste and maximize output. Effective production strategies are key to optimizing production costs for hair accessory manufacturers.

Investing in Equipment for In-House Production

For hair accessory businesses choosing in-house manufacturing, investing in industrial-grade equipment is vital for scaling a small hair accessories production business. High-quality machinery significantly increases output and improves product consistency compared to domestic models. This investment is a direct strategy to increase hair accessory profits by boosting production capacity.


Key Equipment for Scaling Production

  • An industrial sewing machine (typically costing $1,000-$2,500) can increase output by up to 500% compared to a standard domestic model. This dramatically improves efficiency for items like scrunchies or fabric headbands.
  • Automated fabric cutters can improve output by over 300% versus manual cutting. This technology also significantly reduces material waste, contributing directly to a more profitable hair accessory business by lowering input costs.

Implementing Robust Quality Control

To improve product quality in hair accessory manufacturing, establishing strict quality control checkpoints throughout the production process is essential. This ensures that every item meets defined standards before reaching the customer, which is critical for increasing customer retention for hair accessory businesses. High product quality builds brand trust and reduces returns, directly impacting the hair accessories business profit.

The industry standard is to maintain a defect rate below 1%. Achieving this low defect rate requires regular inspections at various stages: material inspection upon arrival, in-process checks during assembly, and final product evaluation. Consistent quality control directly supports a profitable hair accessory business by enhancing customer satisfaction and encouraging repeat purchases, strengthening your brand presence in the fashion accessory industry.

Step 5: Create A Strong Brand And Marketing Strategy

How to Build a Strong Brand for Hair Accessories?

Building a powerful and memorable brand identity is crucial for standing out in the competitive hair accessories market. A strong brand helps LuxeLocks Accessories differentiate its stylish, sustainable, and durable product line. This involves professional design for logos, packaging, and all visual elements. A compelling brand story, highlighting the eco-friendly materials and trendy designs, resonates with the target audience. Companies with consistent branding report an average revenue increase of 23%, demonstrating the direct impact on hair accessories business profit. Investing in brand consistency ensures every customer interaction reinforces your unique value proposition.

What Marketing Techniques Work for Hair Accessory Businesses?

Executing a data-driven, multi-channel marketing plan is essential to attract your target audience and increase hair accessory profits. For LuxeLocks Accessories, a robust marketing strategy includes several key components. Develop a comprehensive content marketing plan focused on tutorials demonstrating how to use the accessories, style guides featuring different looks, and behind-the-scenes footage of the production process. This type of engagement is an effective marketing technique for hair accessory businesses that can increase organic website traffic by over 50%. Utilizing social media for hair accessory business growth is also vital, showcasing products and interacting with customers directly. Email marketing with a loyalty program encourages repeat purchases, which is key for long-term profitability.


Strategies to Increase Customer Lifetime Value for Hair Accessories

  • Focus on Customer Retention: Increasing customer retention for hair accessory businesses by just 5% can boost profits by 25% to 95%. This highlights the importance of nurturing existing customer relationships rather than solely focusing on new customer acquisition.
  • Implement Loyalty Programs: Create a tiered loyalty program where customers earn points for purchases, referrals, and social media engagement. These points can be redeemed for discounts, exclusive products, or early access to new collections from LuxeLocks Accessories.
  • Personalized Email Marketing: Segment your customer base and send personalized emails with product recommendations, special offers, and content relevant to their past purchases or expressed interests. This makes customers feel valued and encourages repeat purchases.
  • Exceptional Customer Service: Provide prompt, friendly, and efficient customer support. Addressing queries and issues quickly builds trust and strengthens customer loyalty, directly impacting the profitable hair accessory business model.

Step 6: Launch E-Commerce And Wholesale Channels

Expanding distribution channels is crucial for increasing profits in a hair accessories business. LuxeLocks Accessories can achieve this by establishing a high-converting e-commerce website and strategically pursuing wholesale accounts. These two channels offer distinct advantages, allowing for direct-to-consumer sales and broader market penetration through retail partners.

Building a robust direct-to-consumer channel begins with a professional e-commerce store. Platforms like Shopify provide the necessary tools for easy setup and management. For LuxeLocks Accessories, high-quality product images are paramount. Studies show that 75% of online shoppers consider photo quality a key factor in their purchasing decision. Clear, appealing visuals of hair accessories, showcasing their design and durability, directly influence conversion rates.

Developing a wholesale program allows LuxeLocks Accessories to sell hair accessories in bulk to other retailers. This strategy significantly expands reach without direct sales effort for each unit. Essential components include creating a professional line sheet, which details products, pricing, and terms. Establishing keystone pricing, where the wholesale price is 50% of the Manufacturer's Suggested Retail Price (MSRP), is a common and effective strategy for wholesale hair accessories. Targeting independent boutiques can be particularly effective, as 64% of US consumers prefer to support small businesses, aligning well with the independent retail market.


Innovative Sales Channels for Hair Accessories

  • Curated Subscription Boxes: Explore offering themed subscription boxes for LuxeLocks Accessories. The subscription box market is projected to reach $478 billion by 2025, providing a model for predictable, recurring revenue and increased customer retention.
  • Pop-Up Retail Events: Participate in local markets, craft fairs, or collaborative pop-up shops. These events offer direct customer interaction, brand building, and immediate sales opportunities, supplementing online and wholesale efforts.

Step 7: Optimize Operations And Scale The Business

Optimizing operations is crucial for increasing hair accessory profits and ensuring sustainable growth for a business like LuxeLocks Accessories. This involves continuously monitoring key performance indicators (KPIs) to refine processes and manage expansion effectively. Consistent review of operational data helps identify bottlenecks and areas for improvement, directly impacting profitability.

Monitoring Key Performance Indicators (KPIs) for Profitability

To increase hair accessory profits, continuously monitor specific KPIs. These metrics provide insights into operational efficiency and financial health. For LuxeLocks Accessories, tracking production costs, inventory turnover, and customer satisfaction scores is essential. Regular analysis of these KPIs allows for real-time adjustments to production and sales strategies, ensuring processes are refined for optimal output.

  • Production Cost Per Unit: Track how much it costs to make each hair accessory. Reducing this directly boosts profit margins.
  • Inventory Turnover Rate: A higher rate indicates efficient sales and less capital tied up in stock, preventing waste.
  • Customer Satisfaction (CSAT) Scores: Happy customers lead to repeat business and positive referrals, reducing Customer Acquisition Cost (CAC).
  • Order Fulfillment Time: Faster fulfillment improves customer experience and operational flow.

Tracking E-commerce Metrics: CAC and LTV

For a hair accessories production business leveraging e-commerce, understanding customer acquisition cost (CAC) and customer lifetime value (LTV) is vital. CAC measures the expense of acquiring a new customer, while LTV represents the total revenue a customer is expected to generate over their relationship with your brand. A healthy LTV to CAC ratio for a growing business is at least 3:1, indicating sustainable marketing spend and profitability. For LuxeLocks Accessories, optimizing marketing channels to lower CAC while enhancing product quality and customer service to increase LTV will directly improve this ratio and overall profitability.

Strategic Scaling for Growth

Methodical planning for growth is paramount when scaling a small hair accessories production business. This involves strategic investments and resource allocation. As LuxeLocks Accessories expands, consider key milestones for growth. This may involve hiring your first employees to manage increased demand, leasing a dedicated production space to centralize operations, or investing in automation to increase capacity by 50% or more. Automation can significantly reduce labor costs and improve production speed, directly contributing to higher profit margins and the ability to meet larger orders.


Developing New Product Ideas for Hair Accessories

  • Actively work on developing new product ideas for hair accessories based on customer feedback and market analysis. This proactive approach ensures LuxeLocks Accessories remains relevant and appealing.
  • Diversifying product offerings in a hair accessories business with seasonal collections or limited-edition collaborations can drive excitement and repeat business. For example, launching a 'Summer Chic' collection or a collaboration with a local designer can create buzz.
  • Continuously researching hair accessory market trends allows for timely introduction of new designs, keeping the brand fresh and competitive.

Diversifying Product Offerings and Market Relevance

Diversifying product lines is a key strategy to increase hair accessory profits and ensure long-term market relevance. Developing new product ideas for hair accessories based on customer feedback and market analysis is essential. For LuxeLocks Accessories, this means actively researching hair accessory market trends and consumer preferences. Introducing seasonal collections, such as a 'Holiday Sparkle' line, or limited-edition collaborations with influencers or artists can drive excitement, encourage repeat business, and attract new customers. This strategy keeps the brand dynamic and responsive to evolving fashion accessory industry demands, preventing stagnation and maintaining high customer engagement.